Five Things That Make Bolt The Leader in Advertising


Whether your business is a brand-new start up, or a well-experienced stalwart – a marketing partner can make all the difference in growing your business, earning customer loyalty, and truly standing for something that attracts attention.

Advertising is far too important in today’s digital age to choose just anybody to help you market your company. You need an industry leader – somebody who believes high-quality, impactful marketing strategy is the way to get the thunderous results you’ve always dreamed of.

Below you will find 5 reasons why Bolt Advertising is the leader in advertising you’re searching for:

1. A Wide Range of Marking Solutions; One Company

For your business to make some noise in the marketplace, it’s going to need advertising diversity. There’s not one service in particular that you can rely on to reach all of your ideal customers.

This means the perfect marketing campaign will include a vast array of marketing channels, including:

· Website development


· Social media

· Display ads

· Copywriting

· Email marketing

· Video

· And even print services

Bolt is your 360° marketing partner, offering all these marketing services – and even more – in one place.

2. All-Star Teams Should Be Creative and Strategic

In order to benefit from those diverse marketing channels, you can’t rely on one marketing expert (nobody can ever be that specialized in so many services). What your business needs is a team, and that’s exactly what Bolt provides:

· Do you need consulting and branding services? We have brand specialists.

· Do you need website development and content creation? We have designers and copywriters.

· Do you need social media management? We have social media pros.

· Do you need SEO help for ranking higher on Google? We have SEO specialists.

· Do you need someone to put it all together for you? We have account managers.

And on the list goes for every single one of your business’s marketing needs.

Our team values a mixture of strategy and creativity. We are well-researched and know how to get the edge, but we are also artistic and innovate, helping you stand out. The result of this all-star team? One cohesive marketing campaign spurred on by many, many different experts.

3. One-Size-Fits-All Really Means One-Size-Fits-NONE

At Bolt, we believe impactful marketing creates thunderous results. There is no way that generic, cookie-cutter marketing services are ever going to make an impact.

That’s why we are all about customizing a marketing campaign.

Bolt doesn’t have one template to hand out to each of our clients. We take the time to get to know your business and to get to know your ideal customer. Everything we create from that point on will be uniquely tailored with you in mind. (If you’re not quite sure what makes your business stand apart yet – our consultants and branding experts can help you find your unique voice.)

Similarly, we know that offering each business their own personalized services is key. Maybe your business model needs more print advertising than another company because you see more people face-to-face. Or maybe your social media will be our main focus and you forego any print advertising.

4. You Own Your Business, So You Should Own The Brand

Some advertising agencies will trick you into creating your marketing materials – like a website – and never actually give you ownership of them. This can leave you ruined if your partnership ever goes south.

But here at Bolt, we believe your business is just that…your business.

So that website we have developed for you? It’s all yours. When we have finished with your web development project, you will receive every single file and image, and you will own the property.

And the logo we have carefully crafted? It’s all yours. Once you have chosen that ideal logo out of our provided options, we offer you two extra revision. That way you always end up with an end result you’re thrilled with. Why should you ever have to give that up? You shouldn’t.

5. There’s No Such Thing As Secrets At Bolt

We get it: your business means everything to you. The last thing you want to do is hand a company some money and cross your fingers that something great maybe happens.

That’s why we value transparency. All of our advertising services come with:

· Support: You have a team working alongside of you, real people you can speak to and discuss your wants, needs, ideas, and even concerns.

· Reporting and Tracking: You should be able to see your own analytics, so Bolt provides them for you online 24/7. These reports will show you up-to-date information on clicks, impressions, top keywords, and much more.

· Performance Reviews: At scheduled intervals, your Bolt account manager will provide an all-round performance review that gives you information on things like the quality of your leads, the performance of your overall campaign, and even a review of customer calls.

Not only do we think transparency is a cornerstone of success, but we also recognize the reality of the marketing situation. Things change. By allowing you to monitor the results right along with us, we can – together – continually adjust your marketing campaign to ensure you get those thunderous results over the long-term.

Wondering how Bolt Advertising could help your business? Make Bolt your 360° marketing partner by contacting us today. Visit our website and request a consultation.

Here Are 5 Reasons Why Your Website Needs A Redesign

Most business owners already know having a website is vital to success. Your online platform is beneficial for both building a client base and caring for existing clients. But as time goes by, website standards change. And your website has to change right along with the times. What once was great is no longer cutting it.


Maybe your online business is struggling, or maybe you simply feel your brand needs a little extra boost. Either way, it may be time to redesign your website. Here are the top 5 reasons why investing in a redesign can be beneficial for you:


  1. Your Website Represents You and Your Brand


When people find your website online, what is the first thing that goes through their minds? Obviously, you want them to consider your business to be on the cutting edge. But without an updated website, it can be difficult to convince them that you know what you are doing or that you care about client experience – even if you really are the expert in your field who cares deeply. You may be losing customers because your website is outdated.


  1. Your Website Should Be Easy to Navigate


Internet users are impatient. Why? Because there’s so much information out there. If you don’t have what they need, they move on. When somebody lands on your website, do they have to work hard to go from one point to another? Do they need to hunt down the info they’re looking for? If so, most people will get frustrated, head back to their search results, and find somebody else to do business with. A redesign creates the optimal user experience – which means they stick around.


  1. Your Website Allows You to Stay Competitive


Some industries require regularly updated websites complete with fresh content and cutting edge design. Others may only require an occasional update and sprucing up. But in any industry, a website redesign steps up your game. You know why? Because your competition is already redesigning. In order to stay competitive in your market, it is necessary to have your website meet the latest web and industry standards. To be the best, you have to look like the best.


  1. Your Website Is Being Viewed On Different Devices


Gone are the days when people primarily use a home computer or laptop to view websites. In today’s world, they use phones and tablets to find your website and go through all the information you offer. Your website needs to be responsive to all those different devices, allowing people to navigate your website and look at your information easily. And remember: not only humans are interested in your website. Google’s paying attention too. A website updated to be conducive to all devices is favored in the eyes of almighty search engine.


  1. A Website Redesign Is at the Forefront of an Online Marketing Campaign


There are many different ways to market your business. But when it comes to online marketing in particular, your website must be your primary focus…your home base, so to speak. When you take part in any type of online marketing campaign (through social media, email, etc.), make sure all those eyes end up on a website that is responsive, easy to navigate, and up to date with the latest technology.



These are just 5 different reasons why you should consider a website redesign. There are many other benefits that may be specific to your industry. Don’t let an inadequate website make everything you have to offer seem inadequate too. Invest in a redesign that makes your website just as innovative, interesting, and helpful as your business.


Social Media: tips for interacting with your followers

Thanks to the Internet, businesses can network in ways they only dreamed about before. We can reach out to customers and potential customers easily and quickly – they are only one ‘like’ or ‘follow’ away. Social media, when used properly, can be a very powerful marketing tool in our arsenal.


But social media should not be about force-feeding information. That’s a one-sided relationship that will end in an ‘unfollow’ because you seem like a pushy salesperson. Instead, it’s all about interacting. When you keep the following 5 tips in mind, you will find that you are connecting with your customers… and so your business is growing as a result.


  1. Participate


Don’t be someone who simply posts and then sits back. Be proactive and engage your followers by interacting with them. People appreciate the effort you put forth and it helps to make you more real to those who are following you. If they comment, comment back. If they ask a question, be sure to answer as soon as possible. Ask them questions too.


  1. Invite


Rather than simply hoping that your social media following grows, invite others to follow you. Make sure your email newsletter always encourages ‘follows’ and ‘likes’. Your website must have social media links. And don’t forget about those who walk into your brick-and-mortar business – have your social media handles on all your cards and pamphlets. If you don’t ask for the follow, you probably won’t get it.


  1. Get Personal


Social media gives you the opportunity to connect with your customers on a very personal level. Rather than only posting informative things on Facebook or Twitter and then hoping people care, help your customers to know you and your business. This can be done in a number of different ways, including starting social media events, featuring your customers and those who follow you on social media, sharing your heart and personality… or our next tip…


  1. Highlight Employees


Let’s piggyback off the idea of getting personal and focus on one fabulous way to do just that. How much do your social media followers know about the people behind the business? Try highlighting your employees so your social media followers can feel engaged with what you all are creating. People love a story. So knowing more about the employees can help followers connect and fully buy into your vision. Big bonus: your employees will feel the love too.


  1. Be Creative


Just about every business is on social media, but that does not mean every business is using it to the full potential. Bring Facebook’s live feature into your day-to-day operations to show people how everything works. Get followers using a fun new hashtag on Twitter or Instagram. Offer a social media giveaway. Options are endless.



The main goal is to treat social media the same way you would an in-person networking event. Be friendly. Reach out. Show off your brand’s personality. Pretend that each person following you is sitting down in your office. It may feel like you are just typing on a screen, but you are actually talking to real people. Don’t miss out on an opportunity to truly interact with your customer base.

SEO Is An Online Marketing Game Changer. Here’s Why.

Here’s the hard truth: if you and your website are not being found when people search for what you have to offer, you are leaving money on the table and sending those individuals directly to your competition. But here’s the good news: you actually have control over those search results.


Out of all of the factors that can really get your website seen, search engine optimization (SEO) is key. SEO has the potential to take your online marketing efforts to heights you may never have considered possible by moving your website to the top of the search engine results list.


Read on to see how SEO can truly change the game for your online marketing efforts:


  1. SEO Increases Traffic


Let’s start with the obvious benefit. Once you are on the top in the search engines for your keywords, you will have increased traffic. In fact, the top three rankings in the SERPS receive the lion’s share of the traffic from Google. As an extra bonus, when positive movement is seen in your website or on an individual page, SEO can be applied to increase that traffic significantly.


  1. SEO Keeps You Competitive


There is no doubt that the Internet has become more competitive. Just Google something – anything – and see how many results pop up. Probably millions. In almost any industry, there are going to be leaders and those who are constantly vying to become leaders. Search engine optimization done well gives you that lead by moving your ranking to the top and putting you head and shoulders above the competition. Now you won’t get lost in the millions.


  1. SEO Offers a Proven Testing Ground


As you probably already know, continually testing your website against various metrics is important. SEO provides an ongoing stream of incoming traffic, allowing you to test your website against your targeted audience. Changes can be made depending upon the way your audience reacts when they arrive on your website and start navigating. By understanding the needs/wants of your online visitors, you can adjust and create even more engagement.


  1. SEO Builds Your Brand


Not only do you receive direct benefits from increased traffic when your website is positioned at the top of the search engines, you gain brand awareness as well. When people see you are ranking highly in the search engines, it builds confidence in your brand, even before they click on the link. They see your business’s name again, and again, and again. It’s like planting a little SEO seed that blossoms into customers and profit.


  1. SEO Provides Incredible ROI


There are many ways to market your business on the Internet, so where do you invest your precious time and resources? Search engine optimization provides some of the highest return on investment. Though it is an ongoing process (never a “one and done”), you will start to see high rankings in the search engines. This means more views, more sales, more buy-in, more followers. As long as SEO is applied properly, you can experience these benefits for a very long time.



SEO has moved from a “maybe I should do this” to an “I absolutely must do this” in today’s digital world. And it needs to be done well by somebody who stays up to date on all the latest techniques. Incorporating SEO for the first time – or improving your website’s current SEO – can get your website in front of the eyes you are desperate to have look your way. No more leaving money on the table. No more losing out to the competition. You are in control.

7 Google Analytics Tricks To Maximize Online Marketing

Bringing your business online has many unique advantages that businesses never had before. One of those advantages is often understated: the ability to track information and learn from it. When you understand how people are interacting with your website, you can make changes that will allow them to more easily navigate your information and accept what you are offering.


One of the premier tools used for this purpose is Google Analytics. When you use this tool, it is possible to track many different factors of your website including how much traffic you are receiving, where your visitors are coming from, and where they are going when they leave.


Here are some of the top tricks you should implement within Google Analytics. These will help you do all sorts of analyzing that you don’t have time to do (or, let’s be honest, just simply don’t want to do) on your own.


  1. Get Weekly Reports


Not everybody has time to check their analytics account every day. That’s time you could be spending on other things. To stay updated, but not waste time, it is possible to receive an email with either a weekly or a monthly report. It is a great way to keep up with the latest information without having to micromanage the account.


  1. Improve Traffic Flow


Inside the behavior section of Google Analytics, you can track the traffic flow of your visitors. It is a great way to find areas that need improvement to enhance the overall user experience. Say, for example, Google Analytics shows you that people move from your “About” page to your blog quite quickly. But then they don’t go to your online store. You can see that, and then try something to change the flow and get that sale.


  1. Set Alerts


You are not going to check your website every second, but you still may want to be clued in when something big happens – good or bad. Knowing when things like traffic spikes, revenue drops, or load time delays happen can be extremely empowering. It is possible to set alerts to notify you if certain actions are taken. When it does happen, you can be alerted via email or text message.


  1. Make Goals


Although goals are one of the simpler features to enable in Google Analytics, they are also one of the most powerful. When you establish goals, you can work toward achieving them by making changes on your website. It provides you with the information you need, so that you can track what your website viewers are doing and work toward achieving everything you want for your online business.


  1. Ignore Your Own Visits


We’re sure you sometimes visit your own website to monitor how everything looks/runs (or just to feel great about something you’ve created being out in the world). But you don’t want those views to count when it comes to analyzing the effectiveness of site. All of your visits could taint the data in Google Analytics. It is possible to exclude some computers by ignoring the IP addresses.


  1. Check Speed


One of the more important factors in a successful website is the download speed. Faster speed equals happier website visitors. But those speedy downloads also improve your search engine optimization. Through Google Analytics, you can check your site speed and keep an eye on how things are going. This can alert you to when any changes may need to take place.


  1. Aid Email Campaigns


So many business owners rely on email campaigns. An email list is still the Holy Grail for many businesses. Google Analytics allows you to enable a feature to track email campaigns. You would simply paste in code to your email, and it will track opens and tell you all about the email recipient’s behaviors. You can then compare campaigns and see which are the most effective for you.



Google Analytics can provide you with such vast information about your website and your customers (as well as your visitors who do not become customers). Taking advantage of these Google Analytics tools help you step up your game in ways business owners have never been able to before.


Why You Should Be Doing Display Advertising, No Matter What Your Business is

People have to be interested in what your business offers. Otherwise, they won’t care. And to get them to care, you must realize sometimes seeing really is believing. So of all of the different types of advertising that have been used in the past, display advertising is perhaps one of the most effective in getting people interested.


As far as online display advertising is concerned, it is a type of graphic that appears in front of those who are using the Internet. It may appear on different websites, social media pages, or perhaps even directly on search pages. Some people refer to them as banner ads, but there are so many different ways that they can be used.


There countless benefits for all kinds of business, but here are 5 reasons why you should consider display advertising:


  1. Visual Appeal


Most people are in a rush. Thus, businesses need a quick visual appeal. Rather than making the user take the initiative and read something to learn about your business (which would be nice, but isn’t realistic), display advertising offers instantaneous awareness. When they are used properly and in the right context, you can capture the attention of anyone who happens to be passing by.


  1. Great for Branding


Along with helping your company make direct sales or to generate leads, display ads can also be a very powerful branding tool. Think about as many popular brand logos as you can. These get stuck in your mind forever, right? Same concept goes for your brand. Even if the viewer does not take an immediate action on the ad, it will help to brand you in their mind as the resource for fulfilling their needs.


  1. Targeting


It’s all about your target audience, right? You want the type of person who could genuinely use your product or service to see your ad. Regardless of the platform you are using for display advertising, they will often offer you options for narrowing your focus. That focus could be individuals who have shown an interest in what you offer. It could even be a geographical target, which is especially beneficial for those who are offering local services and products.


  1. Retargeting


Targeting is extremely important, but it doesn’t only happen once. Retargeting puts your ad in front of those who have already shown an interest in your product or perhaps have visited your website at some time in the past. It may take several interactions before somebody takes the step of contacting you or making a purchase. Retargeting gets your message in front of those who have already showed their interest in some capacity.


  1. Data Producing


When you use the right backend software, it is possible to track the advertising you are using and improve on it significantly. In fact, the more you track your display ads, the more you will find that small adjustments can be made to improve on what they have to offer. This can help you learn about your business and the people who are paying attention – or not paying attention.



Display advertising is a no-brainer marketing decision. We live in a visual world, and you get to take advantage of that fact. People cannot be interested in what you offer if they’ve never seen you before… so literally put your business on display for them to see.



5 Reasons to Consider Paid Advertising PPC

Choosing which online marketing avenues to try with your business can be a confusing and daunting task. Of course you want the best return on your investment, but which method is actually going to give you the results you desire? No matter the size of your business, you may want to consider paid advertising pay-per-click (PPC).


When you Google something, you have two sets of search results pop up. At the very top, you will most likely see the PPC results with the word “Ad” next to them. Under those you have the top results that have risen to the top organically, normally through SEO. PPC also includes some social media ads, banner ads on other websites, etc.


Why spend the time and money on PPC? These are 5 of the top ways it can benefit your business:


  1. Instantaneous Results


Some marketing methods are like a marathon; others are like a sprint. PPC is the latter. You can generate traffic to your website instantly by bidding on specific keywords targeted to your industry. In fact, you would be hard-pressed to find a faster method of getting your brand in front of your online audience.


When you first start using PPC advertising, there will be a slight delay while you set up your account and complete some keyword research to get started. Then once the ads go live, traffic can begin flowing to your website right away.


  1. Targeted Results


Knowing your target audience is everything. For example, if you have a way to revolutionize the lives of young moms, your marketing efforts will be wasted on older, childless men. Reaching your target audience specifically can be difficult with some forms of advertising, as they may take more of a shotgun approach. Maybe the right people will see it; maybe they won’t.


PPC advertising, on the other hand, is the bull’s-eye approach. Keywords put your message in front of a narrow audience chosen by the terms and phrases they are using on Google.


  1. Pay-As-You-Go


Some forms of marketing require a significant upfront payment. That’s simply an unrealistic option for many companies. But with PPC marketing, you only pay for the clicks you receive. Since your money goes toward traffic targeted to your niche, you can rest assured that what you do spend is bringing you a return.


And since you are paying as you go, you have wiggle room to re-evaluate the target-specific keywords, and you can adjust your bids or keywords as necessary.


  1. Helps with Organic SEO


PPC and SEO may seem like opposites, but if done right, they make a great team. SEO brings top ranking search results organically. PPC brings top ranking search results by paying for them. But when you utilize PPC as you aim to improve your overall SEO, you are doing things like boosting your visibility and targeting your local audience, which brings us to our final point…


  1. Keeps You Local


Most likely your audience is in a particular area – perhaps a specific neighborhood, city, state, or region. PPC allows you to narrow the focus of your marketing efforts to the exact area where you are offering your product or services. That way, you are not marketing to anyone who is outside of your reach. If you want California-based clients, no need to spend money advertising to those in Michigan.



PPC can be one of the best options for getting the people you want to pay attention to your business… to pay attention to your business! When used along with other online marketing methods (like SEO), it can be a very powerful force working in your favor.

Web Development Article 2

Web Development Article

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